DEVELOPMENT PRINCIPLES

Although the sites all have different characteristics and ambitions for their redevelopment, the following key development principles apply to them all:

DISTINCTIVENESS

The city’s image should be enhanced as a distinctive place by capitalising on the uniqueness of Swansea’s natural environment and ensuring that the qualities, history and associations whether cultural, social, industrial, community or physical are considered in each development opportunity.

FUTUREPROOFING AND INNOVATION

All developments should adopt design and occupational principles that futureproof from future market changes and trends including digital.

DESIGN

Delivery of high-quality buildings and spaces that respect and improve their surroundings, and look to achieve the Council’s vision for the city centre, as outlined. Improve and enhance the character of the city centre through high quality building and public realm design, green infrastructure and careful consideration of form.

COMMUNITY ENGAGEMENT AND SUPPORT

Each site should have its own engagement strategy to encourage full community engagement throughout all stages of the design and delivery of each project.

SUSTAINABILITY AND WELL-BEING

Work within the principles of sustainable development and reduce the impact of the development on climate change. The Council has adopted an integrated approach to appraisal and assessment in which economic, social and cultural well-being goals have been considered alongside environmental effects and the sustainable management of natural resources.